Global scale
The Group wants to better harness global economies of scale and its reach with its large customer base, realizing scale effects using globally available services and API-based IT platforms in the cloud. These economies of scale are to be leveraged with the help of global ICT solutions and partnerships.
A global orientation also means systematically driving forward knowledge-sharing within the Group. We additionally intend to focus on scaling internal business models and platforms across the entire Group, including our customer app in Europe and Germany, and our OneTV approach with a unified TV production platform for our national companies in Europe. Further examples include our six B2B competence centers, which join forces as needed to develop platforms/services and deliver them to all markets and customer segments. A further lever is the implementation of a common operating model for parts of our network infrastructure in Europe (Common Operating Model for Europe).
In addition to that, we are adapting our production platforms to meet the customer needs of the future, by building cloud-based, scalable, modular platforms and opening up access to selected parts of these platforms to third parties (e.g., service providers and app developers) via APIs. Our goal is to make connectivity, services, and data (e.g., location data, connection conditions, and user behavior) combinable with new applications as needed. The benefits of this architecture include shorter development cycles, faster exploitation of revenue potential, more automated and significantly more cost-efficient production, scaling across business units and borders, and a substantially better customer experience by virtue of personalized digital interactions. We also leverage these advantages with Aduna, a company we founded in the reporting year with Ericsson and 11 further telecommunications companies. Aduna gives developers API-based access to certain network functions (e.g., connection conditions, guaranteed uplink speed), which they can integrate into new services and apps. With Aduna, we and our involved partners are providing a platform for streamlined innovation in the digital ecosystem while simultaneously developing a new market.
A further component of our global orientation is securing our majority stake in T‑Mobile US over the long term. Taking the treasury shares held by T‑Mobile US into account, our ownership stake in T‑Mobile US was 52.6 % as of December 31, 2025. We additionally strive to build consistent brand awareness in all of our national companies, and to this end adapted the OTE group’s branding in the first half of 2025.