Digital experts in the Group
Empowering people, using AI, shaping transformation
The digital transformation means companies are having to continuously ensure their employees are equipped with future-oriented skills. For Deutsche Telekom, this demand is closely linked to systematically encouraging a willingness to learn as well as technological curiosity.
Therefore, a core focus in 2025 was to specifically develop digital key qualifications – especially in the fields of artificial intelligence, data, cloud, IT security, and analytics. These skills are essential when it comes to developing innovative solutions, increasing customer benefit, and ensuring competitiveness in the long term.
The advanced training strategy for digital topics has been consistently aligned to the large-scale technological breakthroughs. A key focus of the past two years has been to ensure our organization is able to use AI effectively and responsibly. Here, various learning levels and previous experiences of people within the Group were specifically taken into account. The development of AI skills was not exclusively considered to be a training measure but more of a holistic skilling approach aimed at aligning orientation, confidence in the use of AI, and in-depth knowledge. To date, over 101,000 instances of participation in the enablement formats have been recorded.
Following establishment of a Group-wide fundamental awareness for generative AI in 2023, and the systematic integration of AI tools in daily working routines in 2024, the focus in 2025 switched to the long-term sustained implementation and active use of AI. The expansion of prompting skills concentrated on a wide-ranging, effective, and quality-assured use of generative AI.
Skills development in 2025 focused on three key areas:
Generative AI and tool use-cases with a particular focus on prompt engineering.
Role- and function-specific skilling via customized content and use-case-based prompts.
In-depth training of experts for the targeted development of special skills.
2025 was a year of trying out new things and consistently putting these things into practice. Around 30,000 instances of participation in prompting formats as well as initiatives such as Explorer Prompting, Explorer Gen AI, DT Digital Promptathons, Train-the-Promptathon-Trainer programs, and specific tool training sessions underscore this step from theory to practice. These formats assisted the long-term integration of AI into daily working routines and ensured that the development of skills became a visible driver of digital transformation in the Group.