Recruitment in Germany

Deutsche Telekom defending its lead as a top employer

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In 2025, Germany was one of the most important locations with respect to new hires within the Group. 50.4 % of vacancies were filled with junior staff who had completed their vocational training or dual study program at Deutsche Telekom. Internationally, Deutsche Telekom consistently continues to expand its workforce and, in 2025, the Group hired more than 7,100 new employees around the globe, excluding the United States.

“This could not have been an email. Create connections that matter.” – this was the key idea behind the employer campaign in 2025. Deutsche Telekom did not just announce its global Employer Value Proposition (EVP); it brought it to life. The campaign focused on real people, personal stories, authentic dialogues that made the feeling of trust, the sense of belonging as well as the impact and opportunities to develop at Deutsche Telekom tangible. Instead of concentrating on a perfect presentation, Deutsche Telekom focused on a feeling of closeness, courage, and directness with a 60-hour global live stream during which 130 colleagues from 12 countries showcased what it is really like to work at the company. The stream’s results speak for themselves: 172,000 viewers, 550,000 likes, traffic on the careers site up by 95 %, and 7.1 % VTR (view-through-rate) in the subsequent awareness phase.

In 2025, Deutsche Telekom also won the “Global Leading Employer” award and, in doing so, was given top ratings for “Compensation & Benefits”, “Diversity, Equity & Inclusion”, and “Work-Life Quality”. The “Global Leading Employers” award is only given to the top one percent of employers worldwide. Therefore, the award clearly highlights Deutsche Telekom’s attractiveness, reliability, and future viability.