Results from 2025 Pulse Survey
Stable engagement values with a slightly higher participation rate
Results from Pulse Survey 2025 a
Group
Germany
Internationally
More than 104,000 employees took part in our pulse survey in November 2025. The participation rate among all invited employees was 81 % and was up by 1 percentage point compared to the previous survey.
As was the case in the previous year, the engagement value was 77 out of 100 points. The trend was positive for 3 out of 4 engagement questions: Mood rose to 81 % (+1 percentage point), Employer Attractiveness climbed to 76 % (+1 percentage point), and Inspiration increased to 74 % (+2 percentage points). Brand Identity remained stable at 83 %.
Goals, No Discrimination & Safe Space, and Code of Conduct saw the highest agreement rates, all at 92 %. Career Development (58 %) and Follow-up Effectiveness (65 %) were the categories with the lowest agreement rates.
The November 2024 Pulse Survey included two open questions and three additional questions that were exclusively directed at participants that provided a negative response to the topics of Collaboration, Culture of Trust, and/or Tasks & Processes. The engagement question c received 36,295 responses in which the topics of payment, benefits, and leadership were mentioned most frequently. The question on Career Development d received 17,843 comments, which primarily related to performance, development, and leadership.
Results from pulse survey 2025: Group a
b Not included in the Pulse Survey November 2025.
Results from pulse survey 2025: Germany a
b Not included in the Pulse Survey November 2025.
Results from pulse survey 2025: Internationally a
b Not included in the Pulse Survey November 2025.
c cWhat would make your engagement at work even stronger?
d dIs there anything else you would like to share on the topic of career development?