Ideas management in Germany

Innovation as a growth driver at Deutsche Telekom

Deutsche Telekom’s Idea Management is a key driver when it comes to progress and innovations, especially in the future fields of artificial intelligence (AI) and connectivity. The target is to promote the innovation potential of our employees, thus securing our competitiveness in the long term.

Continuously improving processes, products, and services as well as implementing ideas campaigns encourages valuable input and ideas that we develop further and that can be put into practice by the specialist departments. This engagement creates a positive environment conducive to innovations, improves our corporate culture, and also contributes to securing jobs and the company’s success. 4,381 ideas were submitted in Germany – a similar volume to the previous year. The implemented ideas resulted in product and process savings as well as new business potential totaling approximately EUR 36 million, meaning Deutsche Telekom is among the highest-ranking companies in a cross-sector comparison.

Deutsche Telekom was also honored at the German Ideas Management Award in 2025: 1st place in the “Best idea for production and technology” category for a solution that not only impressed with its feasible cost and time savings but also thanks to its future viability. In the past 10 years, Deutsche Telekom always made the podium at the German Ideas Management Award.

This success demonstrates that we rely on the expertise of our employees, we appreciate their ideas, and we make them an integral part of our innovation strategy for a networked and digital future.