Digital experts in the Group

Strengthening the workforce: Progress in AI skills and digital transformation

In today’s fast paced digital environment, it is essential to provide employees with the latest technical and digital skills. At Deutsche Telekom, this means anticipating technological trends and the determination to promote a culture of continuous learning. Looking back on 2024, the focus was on a wide range of skills such as AI, data, cloud technologies, cybersecurity and data analytics. These skills are decisive when it comes to accelerating innovations, improving customer experiences, and ensuring competitiveness in an increasingly technology-driven world.

Aligning the training initiatives to transformational technological progress is a key element of the digital learning strategy. In the past two years, efforts have focused on ensuring our organization is able to harness the potential of AI – especially generative AI tools. Considering the extensive influence these tools can have on productivity and creativity, we launched comprehensive training programs with the aim of establishing AI as an accessible, key component of our daily working routine.

Building on the success of the comprehensive AI Enablement program in 2023 which saw 66,000 people participate, 2024 represented a significant step in the further development of AI skills. Starting with the establishment of a fundamental awareness and understanding for the new technology and its tools, 2024’s focus switched to practical experiences and skills development in three key areas:

• Development of prompting skills: Ensuring employees are able to master effective AI interactions;
• Improvement of enablement programs for specific tools such as askT and Microsoft Copilot;
• Localization of learning products and modification of learning content for various local languages spoken in the various company units.

While 2023 focused on creating awareness and a fundamental understanding, 2024 was a year of ensuring practical skills. Employees actively tested and implemented what they had learned, resulting in 30,000 users improving their prompting skills. Initiatives such as Explorer Prompting, Explorer Gen AI, DT Digital Promptathons, Train-the-Promptathon-Trainer, as well as specific tool training sessions on platforms such as askT and Microsoft Copilot helped drive this development forward.