Results from 2024 pulse survey
Rising engagement values with a record participation rate
Results from pulse survey 2024 1
Group
Germany
Internationally
More than 107,000 employees took part in our pulse survey in November 2024. This represents a participation response rate of 80 percent, up by 3 percentage points compared to the previous year, and is the highest total for pulse surveys since 2015.
Year-on-year, the engagement value rose by 1 point to 77 out of 100 points. Three of the engagement questions recorded a positive trend: Brand Identity rose by 1 percentage point to 83 percent, Mood increased by 2 percentage points to 80 percent, and Employer Attractiveness climbed 2 percentage points to 75 percent. Inspiration remained stable at 72 percent.
The best results were achieved in the categories No Discrimination (92 percent) and Code of Conduct (91 percent). The poorest results were Career Development (58 percent) and Well-being (60 percent).
Two open questions were also asked in the November 2024 Pulse Survey. The question on Engagement5 attracted 39,685 comments, which primarily related to payment, benefits and leadership. The question on Career Development6 received 18,216 comments, which primarily related to growth, development and leadership.
Results from pulse survey 2024: Group 1
2 Not included in the Pulse Survey November 2024.
3 New since Employee Survey May 2024.
4 New since Pulse November 2024.
Results from pulse survey 2024: Germany 1
2 Not included in the Pulse Survey November 2024.
3 New since Employee Survey May 2024.
4 New since Pulse November 2024.
Results from pulse survey 2024: Internationally 1
2 Not included in the Pulse Survey November 2024.
3 New since Employee Survey May 2024.
4 New since Pulse November 2024.
5 5What would make your engagement at work even stronger?
6 6Is there anything else you would like to share on the topic of career development?