genial@telekom in Germany

Ideas as a success factor: How creative ideas are increasing the company’s success

Idea Management is constantly developing new concepts and measures to promote the innovation potential of Deutsche Telekom’s employees. Deutsche Telekom consistently succeeds in fostering a climate of innovation by improving its processes, products and services. Not only that, international campaigns have been in place since 2023 with the objective to collect, further develop, and ultimately implement valuable and beneficial suggestions. This has a positive influence on corporate culture and also contributes to securing jobs and the share price.

In 2024, the number of ideas submitted in Germany rose to 4,627. These ideas submitted by the employees resulted in savings and new business potential totaling approximately EUR 58.4 million, putting Deutsche Telekom among the highest-ranking companies in a cross-sector comparison. This success illustrates that Deutsche Telekom has confidence in its employees and both values and actively implements their ideas.

For several years in succession, Deutsche Telekom has won the German Ideas Management Award – most recently in 2024. It also received third prize in the “Production and Technology 2024” category. In this context, the extraordinary economic benefit of the implemented measure as well as its future viability in light of the upcoming mobile communications projects in Germany were given particular praise.