Dear Readers,

Our world is changing at great speed. Confidence in institutions is waning all over the world, and this is a development that worries us as an employer. However, confidence in Deutsche Telekom continues unabated. In this respect, we are fully aware of our responsibility. At Deutsche Telekom, we are all about connecting people rather than excluding them. This commitment is reflected in our brand promise, “Connecting Your World,” and our purpose: “We won’t stop until everyone is connected.”

When we say “everyone,” we mean our customers – regardless of their individual backgrounds. Our goal is to provide all people with access to the digital world, making their lives easier and more fulfilling. We promote participation and connect our customers with whatever is important in their personal and professional lives.

“Everyone” also includes our employees – the people who give their best for Telekom every day. We’re committed to creating a work environment where everyone can realize their full potential. We firmly believe that our diverse workforce, which incorporates many different perspectives, leads to better decision-making and is a key factor in Telekom’s success. With the best team, we’re determined to remain successful well into the future.

2024 was another year of great challenges. Demographic change and the ongoing skills shortage require innovative strategies. After all, we want to strategically develop our workforce while also attracting and retaining talents for the long-term – both locally and globally.

A connected and digitally operating workforce is essential for a global company like Deutsche Telekom. Only with such a workforce are we able to meet the dynamic requirements of our industry and successfully develop new markets. Technological progress, especially with respect to the integration of artificial intelligence, presents us with excellent opportunities but also means we have to take new approaches to future-proof our company. To ensure our flywheel – our symbol for our new strategy – keeps turning, we must therefore keep reinventing ourselves.

We have over 198,000 employees in 33 countries and they are the key to our success in this dynamic environment. They are the brains and the heart of Deutsche Telekom. They provide Deutsche Telekom with numerous perspectives and skills that make us stronger as a global company. With their dedication and commitment, they all contribute to making us the Leading Digital Telco. Consequently, we have gained additional momentum this past year. Deutsche Telekom is the most valuable telecommunications brand and we remain Europe’s most valuable corporate brand – with the best networks, the best service, and a corporate culture in which every single person counts. After all, only an environment in which everybody can thrive and really make a difference gives us the platform we require to achieve our best together – for ourselves and for Deutsche Telekom. I believe this is what constitutes the best team.

We invite you to read our HR Factbook 2024 in which you can learn more about the developments, figures and challenges that shape our transformation. This is a reflection of our journey and illustrates our commitment to shape the opportunities offered by digital change – responsibly, innovatively, and with humanity.

Happy reading!

Best regards,
Birgit Bohle
Board of Management member for Human Resources and Legal Affairs, Labor Director