Working in the digital age

Development in digital collaboration

The trend of recent years also continued in 2024: The number of M365 groups increased once again. This clearly shows that digital collaboration is continuously increasing at Deutsche Telekom. Employees are increasingly using digital tools to collaborate across various locations and on a flexible basis.

In contrast, the total number of conference call minutes fell once again. A key reason behind this is the increasing presence in the office. Personal exchanges have the advantage of direct communication, meaning fewer virtual meetings are necessary. However, the number of conference call minutes in Microsoft Teams increased compared to the previous year, while the use of Webex significantly decreased. As a result, Microsoft Teams has established itself as the preferred tool for virtual conference calls.

Engagement in YAM UNITED in 2024 is back at the 2022 level. This yielded some useful insights into how users interact with content by evaluating the number of comments, likes, and shares. The decrease in engagement can be attributed to various factors. Firstly, the interaction rate depends on the amount of new content such as blogs and wikis within a certain time frame. Less content means fewer opportunities to interact. Secondly, the creation of new content is not constant and saturation is reached at a certain point. Furthermore, content is increasingly being created and shared in other applications, such as Microsoft Teams.

Despite this development, digital collaboration via platforms such as YAM UNITED remains a key component of daily working life and supports employees in exchanging information and networking.