Working in the digital age

Engagement rate up 18.5 percent

The number of conference minutes decreased again in 2023, by a further 8.7 percent. The return to the office after the Covid-19 pandemic is probably one of the main factors behind this trend. As we resume normal interaction without social distancing, many employees can increasingly take the opportunity to attend meetings in person and on-site. This has reduced the demand for virtual meetings. Nevertheless, digital exchange and virtual communication continue to play a pivotal role for Deutsche Telekom and are extensively used by employees, particularly for collaboration between different locations and to support flexible working models.

Since the tool landscape was extended in 2022 with the addition of Microsoft Teams, conference calls via this platform have increased significantly, while the use of Webex has decreased. The number of M365 groups has grown by more than 8,000, continuing the trend of recent years.

In the first quarter of 2023, Magenta Austria became one of the first NatCos to use YAM UNITED. This sparked a gratifying 4.5 percent year-on-year increase in the number of user profiles in YAM UNITED (by 5,787 accounts). In 2022, we measured the engagement rate in relation to YAM UNITED for the first time. This produced some useful insights into how users interact with information by evaluating the number of comments, likes, and shares. The average engagement rate rose from 2.7 percent in 2022 to 3.2 percent in 2023, an increase of 18.5 percent.