genial@telekom in Germany

Our employees’ ideas contribute to the company’s success

Idea Management (IDM) is constantly developing new concepts and measures to increase the innovation potential of Deutsche Telekom employees. Deutsche Telekom consistently fosters a climate of innovation, creates a positive influence on the corporate culture, and also contributes to securing jobs and the share price by improving its processes, products, and services. Additionally, in 2023, international campaigns were launched to collect, further develop, and ultimately implement beneficial suggestions.

In 2023, our employees in Germany submitted a total of 4,516 ideas, 500 more than in the previous year. These ideas resulted in savings and new business potential totaling around EUR 56.4 million, putting Deutsche Telekom among the highest-ranking companies in a cross-sector comparison. This success bears testimony to the fact that Deutsche Telekom trusts its employees and both values and implements their ideas.

In 2023, Deutsche Telekom reasserted its top ranking in the German Ideas Management Award in the “Best Solution for 150 Years of Ideas Management 2023” category. We scored very high ratings in the “Effectiveness,” “Impact on the organization,” and “Commitment” categories for our activities to celebrate “150 Years of Ideas Management in Germany.”