Home

CR Strategy: setting the framework, measuring progress

Sustainability and social responsibility have been part of Deutsche Telekom’s business activities for three decades. We have anchored our self-image as a responsible company in our Group strategy and in our Corporate Responsibility (CR) strategy. In this way, we are committed to acting sustainably along our value chain throughout the Group – and to contributing to solving ecological, economic and social challenges. We record our ambitions and progress in the ESG (Environment, Social, Governance) dimensions in our sustainability reporting. With it, we want to meet the expectations of stakeholders, such as our B2B customers or the capital market, track progress in implementing our ambitions and at the same time meet regulatory requirements. That is why we are publishing this CR report in addition to our sustainability statement in the Annual Report – for a holistic and easier to understand view of our ESG activities. For more information on the background to this CR report, see About this report.

Our Group and CR strategy

Our Group strategy is based on continuous improvement and value creation, as shown in the flywheel model shown (see graphic). The model starts with investments in infrastructure and technology to best meet the needs of our customers. Efficiency improvements reduce our costs and increase the quality of our services. This leads to a solid financial basis that enables renewed investment and growth. Data and artificial intelligence (AI) act as drivers of innovation and efficiency. Through our global growth, we are exploiting synergies and strengthening our competitiveness on an international level. At the heart of the model, symbolized by our brand, is what sets us apart: a unique portfolio, the best team, strong values and leading ESG ambitions.

Our strategy: momentum for the future

F I N A N C I A L S I N V E S T M E N T S E F F I C I E N C I E S C U S T O M E R S D A T A & A I G L O B A L S C A L E

We are different – superior brand, unique portfolio, best team, strong values, and leading ESG ambitions

Further information on our Group strategy can be found in our audited Annual Report 2025.

Sustainability is an integral part of our Group strategy: Our CR strategy is derived from our business model and at the same time shapes our strategic goals and decisions. It is based on the three pillars of environment, social and governance (ESG) and bundles the key topics in which we want to provide significant impetus.

CR Strategy

ESG Perspective Governance Environment Climate Data Privacy,Cyber Securityand InformationSecurity Compliance& RiskManagement DigitalResponsibility Considerationof Social and Environmental Aspects in the Supply chain SustainableFinance CircularEconomy Best Team DigitalSociety Social

In the environmental and social pillars, we focus on the following topics:

Climate

  • We are pursuing ambitious, science-based climate targets: We want to be pioneers on the way to a climate-neutral future and make measurable progress. By 2040, we aim to achieve net zero emissions along the entire value chain – across all three scopes. To achieve this, it is necessary to reduce emissions by at least 90 % compared to 2020. Only up to 10 % may be neutralized via high-quality projects that bind CO2e from the atmosphere.

Circular Economy

  • Our commitment to recyclability: We have set ourselves the goal of being almost completely recyclable in technology and devices by 2030 (excluding T‑Mobile US). In this context, we aim to be able to return almost all the products we put into circulation by 2030. This includes the entire network technology as well as a large part of our own-brand devices and the mobile devices we sell.

Best Team

  • Our promotion of corporate culture and inclusion, as well as our investments in the training of our employees: We want to ensure a safe and supportive environment in which we promote equal opportunities for people – in every dimension of diversity.

Digital Society

  • Our commitment to help shape a digital society that promotes better interaction and in which all people can participate safely, competently and confidently: We want to contribute to making the digital world a more tolerant and secure space for everyone and to enable society to overcome the digital divide.

Detailed information on these priorities, our climate and circular economy goals, and our actions and progress can be found in our audited Sustainability statement 2025.

To implement our sustainability goals, we manage key governance issues and processes as part of effective corporate governance:

  • Data protection, cybersecurity and information security

  • Corporate compliance management system as well as risk and opportunity management system

  • Implementing the basic principles of digital responsibility

  • Respect for human rights and consideration of social and environmental aspects in the supply chain

  • Investments based on environmental and social criteria as well as transparent and consistent communication about our activities in the field of environmental and social sustainability

  • Effective management of topics of sustainable business in the Group

We are constantly driving these topics forward and want to secure Deutsche Telekom’s long-term value creation and competitiveness. Our ambition is: We want to be a world-leading sustainable telecommunications company. We assess our progress in this project on the basis of external benchmarks and ratings, such as the Carbon Disclosure Project’s (CDP) Climate A list. Deutsche Telekom also focuses on transparency and further development along the supply chain in its supplier engagement and is listed by CDP as a Supplier Engagement Leader (Rating A).

Robert Metzke, Group Head of Sustainability & Corporate Responsibility, Deutsche Telekom AG (Profile photo)

Sustainability is not a parallel agenda to our core business. In times of polycrisis, we see sustainability as a contribution to strengthening long-term relevance, resilience and entrepreneurial freedom of action.

Robert Metzke Group Head of Sustainability & Corporate Responsibility, Deutsche Telekom AG

Measuring and managing sustainability: our CR controlling

We measure and manage our performance in the areas of our CR strategy using non-financial performance indicators. These KPIs (Key Performance Indicators) reflect our performance and progress in the areas of environmental, social and governance (ESG). The designation has been standardized compared to previous reports and the preceding “ESG” has been deleted for easier comprehensibility. The KPIs remain the same.

The basis for calculating our KPIs is provided by ESG data and key figures, which are collected and reported transparently and in a timely manner throughout the Group. Important non-financial performance indicators such as “Energy consumption” and “CO2 emissions” (Scope 1 and 2) are included in the calculation of the variable Executive Board compensation and are also relevant for our international managers (outside T‑Mobile US) as well as all non-tariff employees of the Group in Germany. The KPIs “Energy Intensity”, “Scope 3 Emissions” and the Telco Circularity Score (TCS) are part of the Group-wide controlling process. In addition to these KPIs, we report other metrics and data to meet internal and external transparency requirements.

In 2021, we integrated our data process into the Internal Control System (ICS) to ensure high data quality, adherence to deadlines and transparency. As part of the ICS, the process must meet specific principles. In addition, we subject the ESG data process to particularly demanding controls (“transaction level controls”) for the KPIs that are most important from a management perspective. The effectiveness of the transaction level controls is checked internally and in some cases externally. You can find more information about our ICS in our Sustainability statement.

We are continuously developing our metric system to review progress and better manage and communicate our ESG performance. The KPIs are broken down in the KPI Tool according to the segments “Germany”, “USA”, “Europe”, “Systems Solutions”, “Group Headquarters & Group Services”, “Group Development” and “Technology and Innovation”.

How we determine our KPIs

KPIs are highly relevant for us to measure and manage our progress in the area of ESG and for transparent reporting on them. Depending on the materiality of the topic, we publish them in the Sustainability statement of our Annual Report or here in the CR report.

Our segments represent 99 % of Group sales. Accordingly, they play an important role in collecting group-wide KPIs by collecting ESG data themselves.

In the sense of integrated financial and sustainability reporting, the KPIs represent all six types of capital:

Types of capital

Socially ResponsibleInvestment KPI FurtherFinancial KPI Further HR KPI Economic indicators Environmental indicators Social indicators Energy Intensity KPI Employee Identification with CR Commitment KPI Community Contribution – Digital Society KPIBeneficiaries – Digital Society KPICustomer Satisfaction KPI Women in Management Positions KPI PUE a KPI Enablement Factor KPI Take Back Devices KPI Renewable Energy KPI Scope 1-3 Emissions KPI Sustainable Revenue Share KPI KPIs on Social and Environmental Aspects in the Supply Chain CDP Supply Chain Program KPI Ratio E-Waste Recycling KPI Sustainable value of the company Sustainable corporate governance Financial capital Manufacturedcapital Natural capital Intellectual capital Social andrelational capital Human capital Telco Circularity Score (TCS), including its 14 TCS KPIs
a(PUE) Power Usage Effectivness.

In addition to our KPI system, we have developed an impact measurement methodology to evaluate the environmental and social aspects of our products and measures along the value chain. This methodology helps us to manage our sustainability activities and communicate them transparently.

Corporate Digital Responsibility as a business principle

You can find out more about CDR on our

website

Current challenges such as climate change, social inequality and rapid technological progress drive our actions and commitments. The rapid spread of digital solutions such as AI is a development that we cannot stop – and do not want to. Nevertheless, we should set a clear direction and binding framework conditions. We are committed to dealing responsibly with the opportunities and risks of digital transformation (Corporate Digital Responsibility – CDR), for example through our AI guidelines, clear responsibilities, internal qualification offers and a reflective application of new technologies. In this way, we want to counter possible negative effects at an early stage and focus on people in the design and use of technology. We are convinced that with this basic attitude, we are fulfilling an important prerequisite for our future business success. Our framework “Corporate Digital Responsibility@Deutsche Telekom” specifies this claim. The core is the “House of Digital Responsibility”, which describes our systematic approach to the responsible use of digital technologies.

ESG milestones of the last decades

Scroll to learn more

Where we come from

  • Deutsche Telekom AG was founded.

  • Deutsche Telekom reported on its sustainability activities for the first time.

  • We joined the United Nations (UN) Global Compact as founding members.

  • We published a CR report for the first time and adopted a CR strategy and a CR program for the first time.

  • Deutsche Telekom was included in the Dow Jones Sustainability Index World for the first time.

  • Full implementation of the first CR governance structure.

  • For the first time, all national companies were obliged to collect KPIs on performance and progress in the areas of Environmental, Social and Governance (ESG).

  • We adopted our first Group-wide CR (Group Policy Corporate Responsibility) policy.

  • We supported the UN Sustainable Development Goals for the first time.

  • First publication of the non-financial statement in accordance with the CSR Directive Implementation Act for the 2017 financial year.

  • Anchoring “living responsibly” in our corporate strategy.

  • For the first time, we integrated climate targets into the compensation of the Board of Management and sourced 100 % of our electricity from renewable energies. Further information can be found under Climate protection here in the CR report.

  • For the first time, we were the top-ranked European ICT company in the S&P Global Corporate Sustainability Assessment.

  • Deutsche Telekom held its sustainability day “We Walk the Talk” with the entire Board of Management.

  • For the first time, we prepared a sustainability statement in full application of the European Sustainability Reporting Standards (ESRS) for the 2024 financial year.

Where we stand in the reporting year

  • We achieve net zero emissions in our own business operations (Scope 1 and 2). To this end, we have reduced emissions from our own operations worldwide by more than 94 % compared to 2017. We offset remaining emissions from our CO2e footprint through high-quality neutralization measures to sequester CO2e from the atmosphere, e.g., through reforestation.

  • In 2025, we reach around 40 million people (2024: 34 million) with our measures to promote the digital society. With a total of 77 million people reached, we have almost achieved our goal of reaching a cumulative 80 million people between 2024 and 2027 after just two years.

Where we want to go

  • More than 80 million people are expected to benefit cumulatively from our commitment to promoting the digital society across the Group in the period from 2024 to 2027.

  • By the end of the decade, we aim to reduce CO2 equivalent (CO2e) emissions across Scopes 1–3 by 55 % compared to 2020. For more information on this goal and our climate transition plan, please visit Climate protection here in the CR report and in our audited Sustainability statement.

  • Almost all products put into circulation by Deutsche Telekom should be able to be returned to the cycle. This also applies to the network technology we use. For more information, see Circular economy here in the CR report, and our audited Sustainability statement.

  • In 15 years, we aim to achieve net-zero emissions along the entire value chain – across all three scopes. To this end, we want to save at least 90 % of emissions; only up to 10 % may be neutralized with high-integrity CO2e removal projects. For more information about our path to net zero, please visit Climate protection here in the CR report, and our audited Sustainability statement.

Deep Dive for Experts

Management & Frameworks

Responsibility for CR lies with the entire Executive Board. The Group Corporate Responsibility (GCR) division develops Group-wide guidelines and guidelines with the aim of continuously developing the corporate culture with regard to sustainable innovation, ecological management and social responsibility. Since 2022, responsibility for GCR has been in the area of the CEO. GCR provides the Supervisory Board with regular information on the sustainability strategy and the progress of its implementation. The Group’s business units and segments are responsible for implementing the CR strategy. They design the key levers and measures in accordance with segment-specific requirements, products and services.

Relevant Standards

Global Reporting Initiative (GRI)

  • GRI 2-17 (Governance)

  • GRI 2-22 (Strategy, policies and practices)

Awards

Awards for our sustainability management and reporting

  • NetFed CR Benchmark: In the CR ranking of digital sustainability communication of German corporations published by the NetFed agency, Deutsche Telekom was ranked number 1 in the year under review with its focus on transparency, interaction and user-friendliness.

  • DSW Award for Good Corporate Governance: The German Association for the Protection of Securities Ownership (DSW) honors Deutsche Telekom for outstanding achievements in terms of innovation as well as value preservation and creation and the appreciation of private property. At the same time, it acknowledges the long-term orientation of the company’s management.

  • Global Transition Award: Handelsblatt honored Deutsche Telekom with the “Global Transition Award” at the beginning of 2025. The prize is awarded to companies that contribute to limiting global warming to 1.5 °C and thus set a good example in the German economy.

  • John J. McCloy Award: The American Council on Germany has honored Tim Höttges for Deutsche Telekom’s contribution to digital inclusion in Europe and the United States and to strengthening the transatlantic partnership. This was in recognition of the fact that the group led by Höttges invests tens of billions of euros annually in fiber optics, 5G and modern network infrastructures in both regions – in order to better connect people, schools and companies.

Awards from 2025 for products and services

  • Recognition by analysts: Deutsche Telekom and T‑Systems have been ranked as “Leaders” by the Information Services Group (ISG) in several ISG Provider Lens® studies. In particular, achievements in the areas of digital sustainability and cybersecurity services were recognized. The classification confirms the strategic importance of these topics for the Group.

2025 Sustainable Finance Awards

  • CDP award: The non-governmental organization CDP regularly evaluates the climate protection activities of listed companies worldwide on behalf of investors and lists the leading companies in an index, the Climate A list. Deutsche Telekom was included in this index for the ninth time in a row in 2025. In addition, we are listed by CDP as a Supplier Engagement Leader.

Awards from 2025 for our commitment to digital inclusion and digital values

  • Effie Evergreen Award: Since 2020, we have been committed to respectful coexistence in the digital space with the initiative “Against hate on the net”. Even after five years, this commitment continues to be recognized: in 2025, the initiative received the Effie Award in Gold in the “Evergreen” category. The Effie Award honors campaigns that have an impact and have demonstrably achieved measurable success.

  • German Award for Corporate Commitment: The nationwide award recognizes companies that tackle social challenges together with civil society or government partners. For our commitment against hate on the Internet, we received this award in the category “Together for Democracy and Human Rights”. The prize is awarded by UPJ, a non-profit organization for responsible corporate governance and social commitment.

  • Comenius EduMedia Award: In 2025, “The Sustainability Detectives Investigate” – an educational offer of our media literacy initiative “Teachtoday” – received the Comenius GreenUp seal. The seal identifies digital educational media with a focus on sustainability and is awarded as part of the Comenius EduMedia Award offered by the Society for Education, Information and Media.

Awards from 2025 for our networks

  • “connect” fixed-line test: For the fifth time in a row, we won first place in the fixed-network test of the trade magazine “connect. We achieved 946 out of a possible 1,000 points, which is significantly better than in the previous year.

  • “connect” mobile network test: Deutsche Telekom emerged as the overall winner from the “Mobile Network Test 2025” of the magazine “connect” with a rating of “outstanding”. This is the 15th time in a row that we have been the “connect” test winner.

  • “CHIP” mobile network test: For the 16th time in a row, we won the “Mobile Network Test” of the trade magazine “CHIP” and were awarded a grade of 1.2 (“excellent”). Our 5G network received the top score of 1.1.

Awards from 2025 for our brand

  • Brand Finance Europe 500: The study confirms Deutsche Telekom as the most valuable brand in Europe for the 3rd time in a row, with a brand value of EUR 76.5 billion.

  • Brand Finance Global 500: Deutsche Telekom remains the most valuable corporate brand in Europe and the telco brand in the world. Our brand value was USD 85.3 billion in 2025.

  • Most Valuable Global Brands: In the Kantar BrandZ Ranking 2025, Deutsche Telekom is once again the most valuable telecommunications brand and the most valuable German brand with a brand value of USD 105.7 billion.

You can find more awards in our Annual Report.

5G
Refers to the mobile communications standard launched in 2020, which offers data rates in the gigabit range, mainly over the 3.6 GHz and 2.1 GHz bands, converges fixed-network and mobile communications, and supports the Internet of Things.
Glossary
AI – Artificial Intelligence
AI describes the ability of a machine or software to imitate human capabilities, such as logical thinking, learning, and planning. Generative Artificial Intelligence (also known as GenAI) – as a branch of artificial intelligence – is used to generate new content, such as text, images, music, or videos.
Glossary
CDP
An initiative by institutional investors that aims to promote dialog between investors and companies on climate change issues. The project counts the world’s largest companies among its members. The companies disclose data on their greenhouse gas emissions and climate protection strategies. The CDP collects and publishes the data on an annual basis.
Glossary
CO2e – Carbon dioxide equivalents
CO2e indicate the greenhouse gas potential of various climate-damaging gases and clarify how much a specific quantity of a greenhouse gas contributes to the greenhouse effect. The reference value used here is carbon dioxide (CO2).
Glossary
Cybersecurity
Security against internet crime.
Glossary
Digital responsibility
Responsibility is the usually voluntary assumption of obligations and the assumption of liability for one’s actions. Digital responsibility is the assumption of this responsibility in the digital world.
Glossary
ESG
ESG describes a company’s conduct from an environmental, social and governance perspective.
Glossary
Fiber optics
Optical data transmission technology.
Glossary
KPI
In business administration, key performance indicators are figures that are used to quantitatively measure the progress that an organization has made in the implementation of its main objectives.
Glossary
Net zero emissions
Net zero refers to the point at which anthropogenic greenhouse gas emissions are no longer accumulating in the atmosphere. To achieve this balance, greenhouse gas emissions must be reduced to a minimum and any remaining emissions must be offset through measures that remove carbon from the atmosphere.
Glossary
Stakeholders
The stakeholder approach is an extension of the shareholder value concept widely used in business management. In contrast to the shareholder value principle, which focuses on the needs and expectations of a company’s shareholders, the stakeholder approach attempts to view the company in the context of its overall social background and reconcile the needs of the different stakeholders. In addition to shareholders, stakeholders include staff, customers, suppliers, the government, and the public at large.
Glossary

Topic filter

Results

  • Welcome to our topic filter! Please select one or more topics to filter the report according to your interests.
  • The topics you selected unfortunately did not produce any results. Please select a different topic combination.