Group strategy

Leading Digital Telco. Our strategic alignment has not changed significantly compared with the Group strategy as described in the 2025 combined management report (2025 Annual Report). At the center of our strategy remains our flywheel. It describes how our strategic priorities interact and reinforce one another across our key areas of operation: Investments, Customers, Efficiencies, and Financials. Two additional areas of operation, “Data & AI” and “Global scale,” serve to complement and further accelerate our flywheel.

Our growth ambitions and success metrics measured through key performance indicators also remain unchanged. Changes to our performance management system are described in the following section “Management of the Group.” We communicated our targets through 2027 at the 2024 Capital Markets Day. The results achieved in the first half of 2026 are reported in the section “Development of business in the Group.” For our expectations for the 2026 financial year, please refer to the “Forecast.”