This is an overview of our main initiatives to promote the digital society (with the sub-themes “digital inclusion” and “digital values”). Since some values overlap, we did not sum them up. An overall presentation of the sum can be found in the ESG KPIs “Community Contribution – Digital Society” and “Beneficiaries – Digital Society” under Digital inclusion here in the CR report.
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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Teachtoday and SCROLLER |
Deutsche Telekom without T‑Mobile US |
The online service “Teachtoday.de” supports families and educational professionals in various languages with practical tips and materials on safe media use. In Germany, the digital children’s media magazine “SCROLLER” teaches children from nine to twelve years of age media literacy with numerous interactive offers. |
438.5 thousand |
13.2 million |
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MINT Creating the future! |
Deutsche Telekom in Germany |
Under the motto “MINT Zukunft schaffen” (Creating a MINT Future), we are working together with the association “MINT Zukunft e.V.” to improve teaching and teaching in the STEM subjects (mathematics, computer science, natural sciences, technology) at schools and universities. We are also promoting the digitalisation of school education. |
228.7 thousand |
1.5 million |
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DIGITAL@School |
Deutsche Telekom in Germany |
“DIGITAL@School” is a corporate community of Deutsche Telekom that aims to empower children to help shape the digital age in a self-determined way. Committed employees teach them how to use digital media responsibly and use materials from the “Teachtoday” toolbox. In addition, the children can learn about STEM subjects and take part in programming workshops by our employees. |
611.2 thousand |
13.8 thousand |
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T-Labs |
Deutsche Telekom in Germany |
In cooperation with international universities, we want to facilitate access to scientific innovation through the research and development institute T-Labs. We finance endowed chairs and contribute to the promotion of young talent in the STEM subjects with local campaigns and events. |
2.2 million |
2.5 thousand |
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Telekom@School |
Germany segment |
Since 2000, the Germany segment has been offering all general and vocational schools nationwide internet access for educational purposes with the “Telekom@School” project, free of charge or at a significantly reduced price, depending on the bandwidth. |
11.6 million |
6.7 million |
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Education tariff |
Germany segment |
With this tariff, students can access digital learning content on the go, send homework or participate in video chats while homeschooling. The offer can also serve as a temporary substitute for an internal internet connection for schools. It is free to deploy and the data volume is unlimited. |
8 million |
161 thousand |
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Smart School and Experience IT |
Germany segment |
The Germany segment supports various initiatives of the digital association Bitkom e.V. The “Smart School” initiative promotes contemporary education and digital transformation in schools. Every year, schools that are pioneers of digital education are awarded the title of “Smart School”. With “erlebe IT", the association has been strengthening digital skills in schools through interactive teaching materials since 2009. |
54.4 thousand |
– |
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AwareNessi – the fantastic Security Activity Book |
Germany segment |
“AwareNessi” is a digital magazine from Deutsche Telekom Security GmbH that playfully sensitizes children and adults to dangers on the internet. The regularly published issues are available in several languages and deal with current information security topics. |
300 thousand |
– |
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Project 10Million |
United States segment |
Since 2020, T‑Mobile US has been providing students with free or low-cost services and devices as part of the “Project 10Million” program. |
–a |
6.3 millionb |
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Telekom 4 the University of Montenegro |
Europe segment |
Crnogorski Telekom provides free 1 Gbit/s Internet access to the University of Montenegro. This allows all employees and students to become part of a larger scientific network and exchange data and information. |
143 thousand |
10.8 thousand |
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Generation NOW |
Europe segment |
In Croatia, the “Generation NOW” program trains children and young people in the use of digital tools. Hrvatski Telekom and the NGO Institute for Youth Development and Innovation have set up the country’s largest educational project for the Internet of Things (IoT). Several hundred trained mentors pass on their knowledge to new generations of students every year. |
37.9 thousand |
1.5 thousand |
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Tools for Modern Times |
Europe segment |
“Tools for Modern Times” is a program for safe children’s behavior on the Internet by Hrvatski Telekom and the Faculty of Education and Rehabilitation Sciences of the University of Zagreb. |
80.7 thousand |
2.1 thousand |
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Hello Parent |
Europe segment |
“Hello Parent” (Hello Szülő) is a platform from Magyar Telekom for families. Launched in 2023, it supports parents in navigating the digital world. The site features articles, interviews, podcasts, videos, downloads, tips from professionals, and online games. In addition to the website, there are social media communities and a series of events on various parenting topics. |
487 thousand |
1.5 million |
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EDUINO School Platform Support |
Europe segment |
In North Macedonia, Makedonski Telekom is supporting the digital education platform “EDUINO” together with UNICEF. This is based on crowdsourcing and can be used free of charge. |
8.7 thousand |
32.3 thousand |
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Wise up |
Europe segment |
“Wise up” (Zmudri) is a media platform funded by Slovak Telekom by and for young people. The content focuses on the impact of digital technologies on young people’s relationships, among other things. |
40 thousand |
366.3 million |
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Keys to media |
Europe segment |
“Keys to media” (Klíče k médiím) is a media literacy project developed by T‑Mobile Czech Republic in collaboration with journalists and experts for learners and teachers at secondary schools. |
–a |
12 thousand |
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HejOut Generation Z |
Europe segment |
T‑Mobile Polska has launched an awareness campaign against hate on the Internet together with the Sexed.pl Foundation. “HejOut Generation Z” equips the young generation with tools and knowledge to counteract hate and focus on positive feedback – both online and offline. |
26.9 thousand |
93.0 thousand |
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ConnectedKids |
Europe segment |
In Austria, Magenta Telekom has been providing more digital literacy in the classroom since 2013 with “ConnectedKids”: The offer includes free digital workshops, technology such as tablets and mobile Internet, and pedagogical expertise. |
90.1 thousand |
73.3 thousand |
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National STEM & robotics education |
Europe segment |
In Greece, the NGO for educational robotics and science WRO Hellas, in collaboration with the OTE Group, has once again hosted the “National STEM & Educational Robotics” competition. In the final of the competition, students from primary and secondary schools presented automation and technology solutions for a smart city that is friendly to people and environmentally friendly. |
61.2 thousand |
73.8 thousand |
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Magenta Life – Schools of Tomorrow |
System solutions segment |
In Slovakia, Deutsche Telekom IT Solutions Slovakia has been promoting media literacy among elementary school students since 2014 with “Magenta Life – Schools of Tomorrow”. The aim is to promote the responsible use of digital media and to prevent cyberbullying and disinformation on the Internet. |
22.3 thousand |
315.6 thousand |
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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Telekom Senior Citizens’ Academy |
Germany segment |
The Telekom Senior Citizens’ Academy, which has been in existence since 2022, makes it easier for older people to enter the digital world, for example with workshops, and supports them in using digital devices such as tablets. |
–a |
3.8 thousand |
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Generations Together |
Europe segment |
In Croatia, we promote the digital inclusion of seniors with “Generations Together”. As part of the educational program, Hrvatski Telekom provides tablets and free internet access to the elderly and organizes training courses. |
9.1 thousand |
3.8 thousand |
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Network of generations |
Europe segment |
In Poland, T‑Mobile Polska promotes the digital inclusion of senior citizens through the “Network of Generations” initiative, e.g. by equipping senior citizens’ facilities with laptops and providing free video courses and other training materials. |
9.2 thousand |
300 |
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Courses to promote media literacy in senior centers |
Europe segment |
In the Czech Republic, T‑Mobile Czech Republic volunteers supported courses to promote media literacy among senior citizens. They deal with topics such as the use of smartphones and apps as well as cybersecurity. |
22.9 thousand |
2.5 thousand |
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Click for Peace |
Europe segment |
“Click for Peace” (Klik pro klid) is a joint project of T‑Mobile Czech Republic, the Czech Police and the Czech Ministry of the Interior on the topic of safe internet use. The initiative aims to protect older citizens from fraud on the Internet. |
3.6 thousand |
80 thousand |
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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Against hate speech, media literacy workshops incl. Teachtoday, SCROLLER, Today we save the world! |
Deutsche Telekom without T‑Mobile US |
With the initiative “Against hate speech”, we are working together with many partners to promote respectful coexistence on the internet. Our measures aim to sensitize society and enable it to live and defend basic democratic values on the internet. We provide multipliers with training material, e.g. on the “Teachtoday.de” platform. |
219.3 thousand |
5.9 million |
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Social tariff |
Germany segment |
In Germany, we offer low-income customers and people with disabilities discounted landline connections via the “social tariff”. |
2.4 million |
55.3 thousand |
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Fire brigade tariff |
Germany segment |
In Germany, all fire brigade members (approx. 1.3 million nationwide in professional, factory, volunteer and youth fire brigades) can take out the fire brigade tariff at special conditions. |
1.7 million |
18 thousand |
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GRC Framework Agreements |
Germany segment |
The framework agreements for all members and volunteers of the German Red Cross (DRK) – a total of about 300,000 active members – also offer special conditions. |
120.4 thousand |
40.3 thousand |
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Number against grief and telephone counselling |
Germany segment |
Since 1991, we have been a cooperation partner of “Nummer gegen Kummer” in Germany. The association is a competent contact for children, young people and parents with worries and problems. All calls to the counselling hotlines are free of charge. |
–a |
1.7 million |
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Telekom Foundation |
Germany segment |
The Deutsche Telekom Foundation is one of the largest educational foundations in Germany. She has been supporting STEM projects in Germany for over 20 years. The foundation is committed to a modern education system that prepares young people for global issues such as digitalization, climate change, electromobility or biodiversity loss and promotes cooperation between different learning venues. |
5 million |
– |
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Ukraine aid |
Germany segment |
As a result of the Russian war of aggression on Ukraine, we continued to support the Ukrainian population in the reporting year: We continued to offer a special prepaid tariff for refugees from Ukraine in Germany. |
14.9 million |
369 thousand |
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Be Now Generation |
Europe segment |
In Hungary, Magyar Telekom promotes intergenerational exchange on the topic of media literacy with “Be Now Generation” (Netrevalók): secondary school students teach older people how to use digital tools. |
75 thousand |
5.7 thousand |
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Magenta Experience Center |
Europe segment |
In the Czech Republic, the Magenta Experience Center of T‑Mobile Czech Republic offers various educational programs and events for schools and other interested parties on the topic of digital inclusion through media literacy. |
90 thousand |
12 thousand |
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Digital Academy for NGOs |
Europe segment |
T‑Mobile Czech Republic’s Digital Academy promotes the media literacy of NGO employees through free training courses. |
4.1 thousand |
8.4 thousand |
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Nohatespeech Campaign |
Europe segment |
In cooperation with the non-profit organization In IUSTITA, T‑Mobile Czech Republic has been offering legal and social assistance to victims of hate crime since 2023. In addition, the partners jointly promote “Flaw in the Law”: The campaign draws attention to the lack of legal protection for people exposed to hate crimes. |
24.2 thousand |
6.5 thousand |
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Safe on the internet |
Europe segment |
In Poland, T‑Mobile Polska is raising awareness of the need for greater online security as part of its “Safe on the internet” initiative. |
111.5 thousand |
1.3 million |
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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Design for everyone |
Deutsche Telekom without T‑Mobile US |
With “Design for All”, we promote barrier-free and non-discriminatory access to our products and services. We strive to take into account a broad spectrum of human diversity in our product development process – in addition to different physical and mental abilities, other dimensions of diversity such as age or gender. |
165.4 thousand |
320 |
Service for deaf and hard of hearing people |
Germany segment |
In Germany, we offer deaf and hard of hearing people advice on products and services and on contract issues – via video-based live chat and in sign language. |
281.2 thousand |
3.1 thousand |
Deaf tariff |
Germany segment |
Since 2007, the Germany segment has been offering a reduced rate for the deaf. |
92.5 thousand |
4.8 thousand |
Special rate for people with disabilities and non-profit organizations that support people with disabilities |
Europe segment |
In Montenegro, Crnogorski Telekom promotes the digital inclusion of people with disabilities through reduced tariffs and free internet access. The offer is also aimed at non-profit organizations that support people with disabilities. |
94.1 thousand |
1.9 thousand |
Program for the inclusion of hearing-impaired people |
Europe segment |
In the Czech Republic, all T‑Mobile Czech Republic shop employees can communicate with hearing-impaired people via a speech transcription app. Thanks to voice transcription, the infoline of our Czech subsidiary is also accessible for hearing-impaired people. |
17 thousand |
3 thousand |
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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TechBoost |
Germany segment |
In Germany, we support founders in their search for talent and the networking of people with our start-up program “TechBoost” and hold (digital) innovation workshops. In addition, the program helps start-ups in the areas of sales and marketing, offers access to our customer network and supports them with up to 100,000 euros in credit for the Open Telekom Cloud. |
1.1 milliona |
1.1 thousand |
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Hello Business |
Europe segment |
With “Hello Biznisz” (Hello Business), Magyar Telekom supports Hungarian medium-sized companies with challenges in the areas of business administration, human resources management, marketing, sales and finance. |
441.6 thousand |
688.8 thousand |
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Activity |
Cover |
Description |
Community Contribution |
Beneficiaries |
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#equalesports |
Deutsche Telekom in Germany |
Together with SK Gaming and the esports player foundation, we have been campaigning for equal rights and equal opportunities for female and non-binary players in eSports and gaming since 2021 with the “#equalesports” initiative. The goal of “#equalesports” is to create role models and thus bring about positive changes in society. |
–a |
500 |
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Girls’ Day |
Deutsche Telekom in Germany |
The “Girls’ Day” is a one-day project for career and study orientation, which is specifically aimed at 11 to 16-year-old girls. As part of the initiative, we hold workshops and other events in Germany every year to introduce the participants to scientific, technical and commercial professions. |
189.1 thousand |
1 thousand |
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Femtec |
Deutsche Telekom in Germany |
As a cooperation partner, we support “Femtec”: The initiative supports female IT talents with various measures such as special training and networking. |
104.5 thousand |
200 |
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ENTER |
Europe segment |
In Slovakia, Slovak Telekom is campaigning for better content in IT lessons as part of the “ENTER” educational program. For girls in primary and secondary schools, our Slovakian subsidiary also organises workshops and clubs on the subject of IT. |
90 thousand |
1 thousand |
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