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Corporate culture

Our responsible corporate governance and business success are based on our shared corporate values and our Guiding Principles. Our corporate purpose is: We won’t stop until everyone is connected.

Our six Guiding Principles

Our six Guiding Principles (graphic)

In conjunction with our corporate purpose, our values describe what we at Deutsche Telekom stand for: we want to be a sustainably growing, value-driven company that not only delights its customers, creates value for its investors, and in which employees enjoy their work, but also one that is environmentally friendly and fosters a democratic and inclusive society. Our network is fast, reliable, secure, and should be easily accessible for everyone. In addition, it has been operated throughout the Group with electricity from 100 % renewable sources since 2021. At the same time, we want to be more than just another company that provides society with network infrastructure. Our brand claim, “T – Connecting your world,” stands for our commitment to connecting people and making their lives permanently easier and more enriched. With our No Hate Speech campaign, we are actively pushing for greater digital democracy. We are a close and trusted companion to the customer; transparent, fair, and open to dialogue. It is our contribution to social togetherness.