“Connecting your world” – that is our slogan and at the same time our claim. It sums up Deutsche Telekom’s brand promise in a nutshell. We give our customers access to the diverse possibilities of this world. As a trustworthy partner, we accompany them on this journey – and also ensure that no one is left behind. This is what the Telekom brand stands for.

We are passionate, diverse, and act responsibly. We want to be leading in everything we do, so that the leading parts become a leading whole. Customer satisfaction and outstanding quality are the best investments for this. We count on global strength, while being deeply rooted in the local communities in which we operate. This is how we grow. This is how we gain momentum for the future.

Our societal responsibility forms the basis for our corporate actions. We want to achieve net zero in our direct operations by 2025 and along our entire value chain by 2040. We are committed to digital participation, privacy, and security as well as respectful behavior online based on democratic rules.

We accelerate our flywheel, by doubling down on Data and AI: customer interfaces, networks, IT, and processes – we are digitalizing everything, end to end. Combining operational data and customer satisfaction data helps us to better understand customer behavior, and to proactively address issues to improve customer satisfaction.

Machine-learning network operations

correlate customer and network data to predict and improve customer satisfaction

The digitalization of our core business is helping us to improve customer experience. We use data analytics and machine learning to determine the most relevant product or service to offer to our customers at the right time.

Customer data analyses

…enable offers tailored automatically to customer needs

We are systematically expanding our expertise in innovative technologies like artificial intelligence for the sake of our digital transformation. Data-based analyses are already helping us to maintain our hardware more proactively, understand customer needs better, and manage our networks more efficiently.

We are investing in...

and automation for better customer experience and efficiency

We want to to make the best possible use of the advantages of AI along our value chain. For instance, AI will enable us to individually adapt each mobile radio cell to expected workload levels. It will anticipate spikes in local utilization rates, e.g., if there’s an open-air concert, and increase the antenna capacity as required. Likewise, it can put certain frequencies into sleep mode during periods of expected low demand, e.g., at night.

Optimize

by tailoring network settings to real-time customer usage data

We invest – above all in the best networks. Customers should have the best network experience anytime, anywhere, whether on fixed or mobile networks, or with alternative access technologies. Fiber to the home in the fixed network and 5G in mobile communications are particularly important for this.

We leverage the fiber rollout to create long term profitability. We keep the pace for our fiber build-out activities and aim to pass 2.5 million households per year with optical fiber in Germany.

In our European countries we follow two different approaches aligned with our actual position: Where we are incumbent we aim for more than 1 million households per year. In countries where we are fixed challengers, we will build on fiber partnerships.

We also want to expand our offering in the United States to include a broadband fixed network. To this end, T-Mobile US is using its leading position in terms of mobile spectrum to offer customers 5G broadband via fixed wireless access. On top, T-Mobile US aims to reach 12 to 15 million households with fiber optics by 2030, leveraging collaborations and joint ventures.

With 5G, we have created the best Deutsche Telekom mobile network of all time. With even greater performance and speed, it offers entirely new opportunities since the high bandwidths guarantee more stability and capacity. This allows our customers to enjoy video chats, streaming, and online shopping without any jerkiness or buffering.

With 5G, we have created the best Deutsche Telekom mobile network of all time. With even greater performance and speed, it offers entirely new opportunities since the high bandwidths guarantee more stability and capacity. This allows our customers to enjoy video chats, streaming, and online shopping without any jerkiness or buffering.

Our networks and products convince with quality. This is how we continuously win new customers. With our products, we support both private and business customers in their “digital lives and work.”

With additional offers such as in our OneApp, we offer our customers further advantages, turning them into fans. This is how we will continue to grow in the consumer and business customer segments in the future and tap into new revenue sources through our Magenta Advantage.

Turn customers into fans

Our customers benefit from the “Magenta Advantage”: They get access to exclusive offers via our channels. Our partners can bring their new services to a wider audience more quickly too. This means we continue improving loyalty among our customers while getting a cut of our partners’ revenue.

When all three of these come together...

...everyone is happy.

We have a unique starting position in B2B: We leverage our global B2B footprint and use T-Systems as differentiator to accelerate our growth. Close collaboration across all units is the foundation for future shared success in B2B.

By pooling our resources and combining individual strengths, we can address every aspect of our customers’ digital transformation needs – from sovereign cloud solutions and AI innovations to secure connectivity and IoT offerings.

We continue to transform. Portfolio and structure, process/channel digitalization and automation. Cross-segment collaboration, data insights and AI take us to the next level. Our goal is to grow in service revenues while increasing our profitability.

The large number of customers allows us to make full use of our networks and achieve economies of scale also in other areas of the company. On top we will increase our productivity and cost efficiency end-to-end through continuous automation, simplification, and modernization.

The digital transformation is key to further enhancing cost efficiency throughout our entire value chain: from the customer interface to our production processes, through to the management of our own infrastructure and supply chains.

We are committed to continue our growth path: in revenues as well as in EBITDA AL – on both sides of the Atlantic.

As a result of our strategy, we achieve solid financial results. These results put us in a position to reward our shareholders on one hand and on the other hand to make further investments. This, in turn, keeps our flywheel spinning.

We will also use potential surplus funds for further EPS accretion, including from T-Mobile US stake increases and own share buy-backs.

We accelerate our flywheel, by utilizing our global scale:
We create an ecosystem that other companies can easily connect to. Connectivity, services, and data (e.g., location data, connection conditions, and user behavior) can also be accessed by third parties (e.g., service providers and app developers) via APIs and can thus be integrated into new applications – similar to the app store principle.

Standard interfaces

for selected network functions

We accelerate our flywheel, by the utilizing our global scale:
We will leverage global platforms, scale common products and best practices as well as implement a common network operation model in our European footprint.

Future network operations

designed along technology platforms driving harmonization

We accelerate our flywheel, by the utilizing our global scale:
We intensify collaboration across all our markets. In B2B we use centers of excellence for more innovation and better customer experience. This way we leverage and build on unique capabilities from one country for the benefit of all.

Centers of excellence – B2B