Grow

Lead in digital life and work

The best connectivity experience: we offer our customers the best network, anytime, anyplace – whether at home, on the go, or at work, it is to work seamlessly and across all technologies. That’s why we market fixed-line and mobile connectivity as one in our convergent products (FMC).

Grow

Lead in digital life and work

Being there for our customers with the best networks and perfect service. With the “+,” our network is becoming more tangible, for example, with MagentaTV, smart home, and our own operating system HomeOS as a “linking element” for the digital household.

Grow

Lead in digital life and work

Perfect customer service supported by digitalization: we are investing in the further development of our service tools and place great importance on finding a quick solution to our customers’ issues.

Grow

Lead in business productivity

With our infrastructure and worldwide partnerships in mobile communications and fixed network, we make sure our network is available worldwide, providing our business customers with all kinds of connectivity and collaboration services – reliable and secure.

Grow

Lead in business productivity

First-choice partner for our business customers’ digital transformation: we focus on offering integrated services (combining fixed, mobile, and IT), further strengthening our portfolio in the IT field, and supporting our business customers in digitalizing their companies.

Grow

Lead in business productivity

“All from a single source” also applies to our B2B portfolio: we offer our business customers all of the telecommunications, collaboration and digitalization services they need.

Grow

Magenta Advantage

New digital business models in addition to a strong core business:
We have an enormous reach. Using this reach, we do not only want to market our own offerings, but our partners’ too – thus creating new business models alongside our core business.

Grow

Magenta Advantage

Our customers are given access to exclusive offers via our channels
(e.g., OneApp). Our partners can bring their new services to a wider audience more quickly too. This means we continue improving loyalty among our customers while getting a cut of our partners’ revenue.

Build & scale Telco as a platform

Cloud-based customer and network-service platforms

We are adjusting our production platform to suit the customer needs of the future: To this end, we are building cloud-based, scalable, modular platforms to enable shorter development times, increasingly automated and cost-effective production, and an improved customer experience.

Build & scale Telco as a platform

Cloud-based customer and network-service platforms

Connectivity, services, and data (e.g., location data, connection conditions, and user behavior) can also be accessed by third parties (e.g., service providers and app developers) via APIs and can thus be integrated into new applications – similar to the app store principle.

Build & scale Telco as a platform

Best-in-class integrated network infrastructure – DT & partners

With 5G, we have created the best Deutsche Telekom mobile network of all time. With even greater performance and speed, it offers entirely new opportunities since the high bandwidths guarantee more stability and capacity. This allows our customers to enjoy video chats, streaming, and online shopping without any jerkiness or buffering.

Build & scale Telco as a platform

Best-in-class integrated network infrastructure – DT & partners

By 2024, we want to step up our build-out activities even further and from then on connect over 2.5 million households per year with optical fiber in Germany as well as more than 1 million households per year in Europe.

Build & scale Telco as a platform

Best-in-class integrated network infrastructure – DT & partners

Customers should be able to use their services whenever, wherever – regardless of the underlying transmission technology. Since there are more and more alternative infrastructure providers around, we are combining their infrastructure (e.g., satellite) with ours to create an overarching “network of networks” which we will manage and ensure secure data transmission across networks.

Save for growth investments

Future growth requires sufficient investment: we are continuing to invest in our networks and our own capacity to innovate, while also successfully integrating innovations from outside. We are enhancing our efficiency by increasingly using scalable platforms and services.

Simplify, digitalize, accelerate & act responsibly

Digitalize, digitalize, digitalize: customer interfaces, networks, IT, and processes – we are digitalizing everything, end to end. The digitalization of our core business is helping us to improve customer experience and enhance our efficiency.

Simplify, digitalize, accelerate & act responsibly

We are systematically expanding our expertise in innovative technologies like artificial intelligence for the sake of our digital transformation. Data-based analyses are already helping us to maintain our hardware more proactively, understand customer needs better, and manage our networks more efficiently.

Simplify, digitalize, accelerate & act responsibly

Our societal responsibility forms the basis for our corporate actions. We want to achieve net zero in our direct operations by 2025 and along our entire value chain by 2040. We are committed to digital participation, privacy, and security as well as respectful behavior online based on democratic rules.